CEREB

I worked with CEREB to create a series of standalone fashion films shot on Hampstead Heath, London, each designed to function as its own moment while contributing to a wider visual story. The approach was minimal, atmospheric, and narrative-led — allowing movement, texture, and gesture to carry meaning.

The visuals included a lone cowboy moving through the landscape, quiet transitional actions like walking and shutting a door, scenes woven through the trees, and an iconic mirror-smashing moment that punctuated the collection with tension and symbolism. The result is a set of films that blur fashion and storytelling, placing mood and concept at the centre of the brand’s identity.