I worked with Spiced Roots, a Caribbean restaurant in Oxford, to create a consistent stream of visual content designed to strengthen their social presence and drive more in-restaurant bookings.

The focus was on capturing both the food and the feeling of the space; vibrant dishes, rich textures, and the warmth of the restaurant’s atmosphere. Alongside food photography and video, I developed short-form promotional content and concepts that the brand could reuse across Instagram and other platforms, giving them flexible assets for ongoing posting.

By combining close-up food shots with wider lifestyle moments, the content was built to showcase Spiced Roots not just as a place to eat, but as a social experience, somewhere to come together, unwind, and enjoy Caribbean culture.

The goal was to help translate that in-person energy into digital content that feels authentic, inviting, and booking-driven.